Pudge appeared in the meat departments of Perekrestok in support of PARIVISION at TI 2026

Pudge appeared in Perekrestok stores in support of PARIVISION at The International 2026. One of the most popular Dota 2 heroes is now greeting visitors in the chain's meat departments.

On August 15, social media users began sharing posts with Pudge in the Moscow Perekrestok supermarket. The character greeted visitors in the meat department and took pictures with the guests. Another six-meter inflatable Pudge can be found at the entrance to “Perekrestok” at 7 Kolomenskaya Street.

The network’s collaboration with Pudge and PARIVISION is timed to coincide with The International 2026. Previously, PARIVISION won the Esports World Cup 2026, and at the main tournament of the year it has the status of one of the main favorites.

Pudge is one of the most recognizable characters in Dota 2 and is also known as the butcher. Therefore, its appearance in the meat departments of the Perekrestok chain is an organic and recognizable intersection of the gaming world and one of the most popular categories of the supermarket. The signature phrase is “Fresh Meat!” in the meat department of the supermarket took on a completely new, gastronomic meaning for gamers.

The International 2026 takes place LAN from August 13th to 23rd in Shanghai, China. As part of the competition, 16 of the best teams in the world compete for a prize fund exceeding $3,000,000.